COMING UP – THIS SATURDAY Septemher 5th
SEASON 2 EPISODE 24
Startup and Marketing a Cannabis Business
Lisa Buffo is the Founder & CEO of the Cannabis Marketing Association. She has a history in working with startup companies and marketing. She talks about what it takes to make a cannabis business a success today given the strict federal regulations. As if that were not enough, businesses face an additional challenge during the COVID crisis which can alter delivery services. Through it all, branding is still an important part in establishing a cannabis business, so one must individuate their branding identity. Listen in on the business side of cannabis.
Canada vs US Business
Michael J. Regan has more than 20 years of investing experience as a generalist equity analyst for consumer durables & cyclicals, industrials, chemicals, aerospace, media, telecom, tech, and REITs. The economy is shifting rapidly amid the COVID crisis. While many people have experienced job loss or slowdowns, many online retailers are seeing a record quarter for sales. The cannabis market bifurcated as Canadian cannabis is trading down while US cannabis is trading up. In the United States, cannabis has been declared and essential service and consumption is still up. In Canada, the market is over supplied, they are seeing price pressure and value brands have to compete with the illicit market. Profitability in Canada has not been as high as in the United States. The rapid swings of business are effecting the marijuana trade.
“CANNABIS DOCTOR ON CALL”
with Harvard Doctor, Dr. Jordan Tishler:
Unproven Claims about Cannabis
Dr. Jordan Tishler takes a medical look at cannabis and what it can and cannot do. While we are learning more and more and the wide range of benefits from cannabis, some unproven claims may give cause for concern. For instance, cannabis has been found effective for helping cancer patients and chemotherapy side effects, but a few unfounded claims emerged that huge amounts of cannabis can actually cure cancer. Such claims can detract from the legitimate research on how cannabis might help treat cancer. Breaking developments in cannabis research must reach new consumers who are left to discern the credible from the exaggerated.
After COVID – What Then?
Nick Richards, Esq. is a former IRS attorney who is now a Partner in the Tax practice group at Greenspoon Marder LLP. Life and business is likely to find permanent changes after the corona virus, as things will not go back to being just the same as before. In the meantime, the pressure of collecting from tax debtors has eased. The IRS enacted special provisions and allowances in tax payments and ease the use of liens and levies. In the early stage of social distancing, there was a bump in sales and consumers sought to build reserves while they could. But despite disruptions in many supply chains, cannabis sales have remained steady. Still, the industry must remain adaptive to the shifting landscape when the post COVID era determines which changes are temporary and which are permanent harbingers for a shifting societal direction.
